Client Overview

A globally recognized pharmaceutical leader operating across multiple international markets, with a strong presence in LATAM (Mexico & Colombia) and ambitious global expansion plans.

Client Name: Confidential

Platform: Salesforce Experience Cloud

Industry: Pharmaceutical (Healthcare)

The organization collaborates closely with:

• Payors

• Health plans

• Market Access teams

• Cross-functional internal business units

Operating in a highly regulated pharmaceutical environment, the client required a secure, scalable, and compliance-driven digital ecosystem to manage and streamline stakeholder relationships effectively.

Key Challenges

1. Fragmented Digital Ecosystem
   No centralized platform for stakeholder engagement. Content was scattered across systems, causing inconsistent access and poor governance.
   

2. Manual & Inefficient Processes
   Meeting coordination, document sharing, and communication were handled manually, leading to delays, errors, and high operational effort.
   

3. Complex Access Control Requirements

   Difficulty managing content visibility by country, role, and regulatory rules — increasing compliance risks.
   

4. Limited Engagement Visibility

   No structured tracking of user activity, content usage, or meeting lifecycle — limiting insight into adoption and effectiveness.
   

5. Multi-Language & Regional Barriers

   Localization challenges across LATAM and emerging markets affected communication and user adoption.
   

6. Compliance & Data Governance Risks

   Uncontrolled content access and downloads exposed the organization to regulatory and data governance risks.
   
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