What is Salesforce Einstein ?

Salesforce, The global leader in CRM, launched Salesforce Einstein in September 2016, making it one of the smartest CRM platforms in the world. Seamlessly integrated to Customer 360 and many other Salesforce products, Einstein with its every new update provides more and more features making it easy to use for non-tech users.  

The company pulled together 175 data scientists to help create Salesforce Einstein, while leveraging acquisitions such as MetaMind, PredictionIO and RelateIQ at that time. 

The goal of Salesforce Einstein is to give sales and marketing departments more comprehensive and up-to-date views of customers and sales prospects, for which Salesforce has added tons of features in sales cloud, marketing cloud, service cloud and commerce cloud. 

Salesforce on December 2, 2020 launched Einstein Automate, which aims to automate workflow and integrate data easily. The key parts of Einstein Automate consists of Flow Orchestrator, a tool that uses a low-code, drag and drop approach for building workflows.

The CRM giant has completely integrated Einstein into its system such that it builds predictive features right into its products, that helps all Salesforce users :

  • Get smarter insights that bring the utmost clarity about their company’s customers.
  • Predict outcomes so that they can make decisions faster with confidence and perform actions more positively.
  • Get recommendations for the best actions for them and make the most out of every engagement in which they are involved.
  • Automate routine tasks and priority, so they can focus on customer success in a better way.

Einstein is not your everyday AI as Salesforce has not necessarily invented all the AI approaches but has utilized the already built AI systems and tailored them to its own applications, to create a platform which is offered to customers as a part of the system, whenever they buy a Salesforce solution.